Information-based marketing services
for professional services firms
All Infoworks! projects apply my proprietary Power Writing methodology
to present your message in a simple, straightforward and memorable way.
Power Writing will trim down and pump up your text to create a style and
personality that communicates more effectively and helps set you apart.
Includes: marketing writing and taglining.
Starter Web Site
A good marketing and communications strategy starts at home your home
page that is. A web site that clearly defines your business or organization,
positions you in the marketplace, flows logically, and is properly optimized for Internet
search engines is the basic building block for all information-based marketing
and client communications success.
Content Audit / Informational Marketing Strategy
How can a professional services firm add value through its web site? Content.
An Infoworks! content audit can identify ways to put your web site to
work for your business by creating "information
of value" to your clients and potential clients. By creating authoritative articles, news, tools, checklist, white papers, and more on highly relevant topics that address the needs of your market, you can attract and engage clients and keep them coming back (while positioning and promoting your professionals'/firm's expertise).
When you combine the power of your web content with the reach of a regular
e-newsletter, you can add an effective one-two punch to your informational
marketing program. Infoworks! creates award-winning e-newsletters and
web sites that keep customers in-the-know and in-touch.
Sometimes the best way to reach your busy clientele is not through the
speed and "urgency" of the Internet, but through the authority
and permanence of print. Let me help you develop informative print pieces
that people will keep around and pass around.
Infoworks! can also create print and web advertising that work hand-in-hand
with your web site, e-newsletter and/or web log and reinforce the consistency
of your brand, campaign visuals, and informational marketing strategy
across multiple distribution channels.
Looking to brand yourself or your firm in a particular area of expertise?
Consider adding a web log to define your niche and promote yourself as
an authority. Using a blog to publish and collect articles, opinion, links
and resources and report on developments in your industry, you can quickly
establish yourself as an expert and a thought leader.
Search Engine Optimization
Ever wonder why your web site performs poorly on search engine queries?
Infoworks! can tell you why, and recommend ways to increase your web site's
search engine strength and your online presence. You choose which recommendations
to implement, and whether you do them in-house or with help from Infoworks! (See Google Successes).
Remote Web Management and Maintenance
From routine updates, to implementing new ways to promote your business
and serve your customers, Infoworks! can serve as a remote member of your
team, and advise you on web site traffic reporting, search engine monitoring,
pay-per-click advertising, and more.
Want to learn more? Please call Amy Campbell to discuss your specific marketing needs and to learn how Infoworks! can help you achieve your business goals.
& Meyer PC
Score: #1, #2
Client: Lubin & Meyer PC
Score: #1, #2
hampshire law firm
Client: Gallagher, Callahan
& Gartrell, PA
Score: #1, #2
Keyphrase: velasmooth massachusetts
Client: Christine Hamori Cosmetic Surgery
Score: #1, #2, #3, #4
more SEO successes