Amy Campbell is a marketing and communications consultant specializing in information-based marketing services optimized for the internet (also known as content marketing). Combining expertise in professional services marketing, traditional publishing, web usability and communication theory she helps her clients to create and implement effective, information-based marketing strategies.
A former magazine editor, Amy takes a content-driven approach to marketing and communications projects applying a "form follows function" philosophy that centers around the information needs of the reader (customer) or end user. Through strategic use of information of value, she helps her clients establish "informational relationships" that differentiate their services and align their brands with their customers' needs. She also leverages search engine optimization and social media to further enhance the reach and effectiveness of her clients' web-based marketing efforts.
Focusing on content marketing strategies and web content development, Amy has worked with clients and partners including corporations, law firms, other professional services firms, medical services firms and e-business integrators. An award-winning legal services e-marketer, she is a member of the Legal Marketing Association and a former information officer of the Legal Marketing Association, New England Chapter. She is editor and publisher of Legal Marketing Reader.
Undergraduate: Boston College, BA in Communications, cum laude, 1981. Graduate: Harvard University Extension School, CSS in Administration and Management - Marketing Management, Class Marshal Award for Academic Distinction, 2000.
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