Infoworks! Wins Web Development Award for ChristineHamori.com
September 28, 2016
BOSTON — Amy Campbell, principal of Infoworks!, is pleased to announce that the firm has been selected for a 2016 WebAward for the "mobile-first" responsive website redesign of christinehamori.com. The website entry received an "Outstanding Achievement in Web Development" award in the Medical industry category from the Web Marketing Association's 2016 web design competition that judged websites in over 50 categories on the following criteria:
Campbell said, "As the web continues to evolve at a rapid pace, it's good for both my firm and my clients to receive this kind of recognition, which validates our work — and confirms that we are keeping pace with the industry."
"Especially as a small shop, to compete in a category where we are up against big agencies and we come out a winner — it's very gratifying," said Campbell.
More about the project
A mobile-first redesign, the project aimed at capturing the search engine optimization (SEO) success of the past site (which Infoworks! also designed and managed), while updating the look and enhancing ease-of-use and ease of contacting the practice on-the-go (more than 65% of the site's visitors come from from smart phones).
The emphasis was on simplicity of presentation and depth of information — notice how "accordions" help keep pages simple and easy to browse, but allow content to expand to provide access to the additional detail on demand. Marketing content favors education over sales pitches and employs informative multimedia content — video, animation, text, and before-and-after photos.
"Amy was able to address my priorities of making the site mobile, providing lots of procedure information and before-and-after photos, and making it really easy for someone to request a consultation," said website owner Christine Hamori, MD, a Boston-area plastic surgeon. "And she managed to organize and fit it all into a format that works as well on a mobile phone as it does in a desktop size — all while maintaining and enhancing our branding and our ranking on Google."
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